Count Us In

The LGBTQ+ community faces unprecedented political attacks and a surge in anti-LGBTQ+ hate crimes and violence. Extremists are targeting business allies, testing their values of diversity, equity and inclusion.

Their goal is to silence the LGBTQ+ community and its allies - but we’re going to keep fighting until we are all free, without exception. Businesses of any size have the power to change the narrative and protect the LGBTQ+ community, without exception. Join us as we rally America’s leading employers. Count Us In provides businesses and employers with key tools and resources to advocate for equality, amplify LGBTQ+ stories and educate key stakeholders on priority issues.

Can the LGBTQ+ community count on you?


Stand in solidarity and allyship! Join us in reaffirming your company’s commitment to full LGBTQ+ equality in your workplace and beyond.

Join the Count Us In Pledge

Work with your company leadership to pledge support of the LGBTQ+ community, rejecting anti-LGBTQ threats to your business and calling for an end to anti-LGBTQ+ legislation.

Take the pledge today!

Ensure Access to Gender-Affirming Care

Support your transgender and non-binary employees and their families in accessing the support and medical care they need to thrive.

Learn more here!

Make Your Voices Heard

Learn about other ways to demonstrate your public support, including support for the Business Coalition for the Equality Act.

More here!

Count Us In – Associations & Organizations

It’s more important than ever that health, education and human services associations and organizations show visible allyship and commit to full equality for LGBTQ+ people.

Take the pledge today!


Only three-in-ten Americans (31%) say they know someone who is transgender. To achieve equality, it is essential to increase visibility for the transgender and non-binary community – your colleagues, co-workers, children, parents and neighbors – and bring their stories to the forefront. Businesses have powerful tools to make their voices heard.

Elevate on Social!

Invite your customers to join in our effort to achieve transgender and non-binary equality! Check out our social media toolkit which includes sample language for our Count Me In campaign, showcasing your flags and photos for your company to use.

Check it out!

Engage Customers and the Community!

Are you a small business or community center? Print our sign and post it at your registers or in-store windows inviting your customers to join the Count Me In movement!

Find it here!


For over 20 years our Workplace Equality Program has provided leading best practices, resources and tools for building inclusive workplaces for LGBTQ+ employees. Employers can leverage these resources to educate team members on the broader issues facing the LGBTQ+ community and ways they can help create a more inclusive workplace.

Count Us In: Webinar Series

Our Workplace Equality Program will host a webinar series with a specific focus on transgender and non-binary workplace inclusion and leading practices in allyship.

Learn more!

Transgender Inclusion in the Workplace: A Toolkit for Employers

Share and use our newly updated Transgender Inclusion in the Workplace toolkit.

Check it out here!

Other LGBTQ+ Workplace Resources

Access our Workplace Equality Program’s best practice resources on building LGBTQ+ inclusive workplace climates, non-discrimination policies and benefits.

Read more!