Post submitted by Viet Tran (he/him/they/them), former HRC Press Secretary
The Human Rights Campaign’s Equality Votes PAC launched a digital ad and direct mail campaign focusing on voter education and turning out the vote in key states across the country including a six figure investment in three key congressional districts in North Carolina. The digital ad campaign, comprised of new video, audio, and display ads, is focused on educating voters on early voting, mobilizing them to turn out to vote by November 3rd and holding Trump, Pence accountable. This final investment is in addition to the initial digital ad reservation announced in September, bringing HRC’s total independent expenditure program spend in North Carolina to over $548,000 this cycle.
In “Urgency,” we highlight voting options this year and encourage Equality Voters to make a plan to vote. The ad, as well as an accompanying version in support of HRC endorsed Senate candidate Cal Cunningham, will run in the 6th, 8th, and 9th congressional districts in North Carolina. This video and display ads are estimated to generate over 8.5 million impressions in the final weeks and will appear on a number of online and social media platforms, including Facebook/Instagram, Vevo, Hulu, Pandora and other premium video and streaming platforms.
In “Don’t Get Comfortable,” HRC highlights Senator Tillis’ push to rush through the lifetime appointment of a Supreme Court nominee instead of prioritizing relief to North Carolinians during the pandemic. The nominee, Amy Coney Barrett, is the self-proclaimed ideological heir to anti-equality Justice Antonin Scalia and would be a threat to LGBTQ equality, reproductive rights and access to affordable health care.
“Already, thousands of North Carolina Equality Voters have voted in this election and many more will be turning out to vote by mail, early in-person, or on Election Day. They are voting in record numbers to reject Donald Trump, Mike Pence, and Thom Tillis” said HRC Deputy Campaign Director Jonathan Shields. “The Human Rights Campaign’s Equality Votes PAC is investing in its largest effort ever nationwide -- across 12 states inclusive of 25 competitive congressional districts and 96 state legislative districts -- to educate and empower Equality Voters. Our votes will be counted in contests up and down the ballot and when the results are in, pro-equality champion Cal Cunningham will make history by passing the Equality Act in the next Congress.”
HRC is also launching a direct mail campaign on voter education, including ensuring voters are informed of their early voter options. The program will aim to reach 274,000 Equality Voters in North Carolina on behalf of Cal Cunningham. The three mail pieces began dropping this week and conclude next week around October 22nd.
The digital ads target over 172,000 North Carolina “Equality Voters” in these districts where their turnout is critical to the outcome of the Presidential and Senate contests statewide. Partnering with the data and analytics firm Catalist to create an “Equality Voter Model,” the Human Rights Campaign (HRC) built on decades of voter and polling data to assess the degree to which a person is likely to support pro-LGBTQ policies -- from marriage equality and adoption by LGBTQ parents, to laws that would prohibit discrimination on the basis of sexual orientation or gender identity.
Supporters in North Carolina can go to hrc.org/vote to verify their voter registration, find out about early in-person or mail voting options and receive election reminders. For more information on how to get involved, sign up to volunteer, or join an advocacy training, visit HRC’s Equality Voter Action Center.
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