HRC & West Elm Partner on Giving Tuesday “Love Is Love” Effort in Support of LGBTQ Equality

by Madeleine Roberts

WASHINGTON - Today, the Human Rights Campaign (HRC), the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) civil rights organization, is proud to join forces with West Elm to launch a special “Love is Love” effort one week from today on Giving Tuesday, a global day that encourages giving back to your community -- with time, a donation, a gift or speaking up on important issues.

To honor the day, West Elm is committing 100 percent of the proceeds from the sale of items in its “Love is Love” line, available online and in stores, including the popular “Love is Love” mug, to HRC’s work protecting historic gains the LGBTQ community has made in recent years, fighting discriminatory laws and practices, and mobilizing members and supporters to advance equality. For more than a year, half of the proceeds from the sale of the unique mug at West Elm and the rest of the Williams-Sonoma family of brands, as well as other “Love is Love” items, have helped HRC continue its increasingly essential work.

“At West Elm we forge partnerships with brands and organizations that share our values of impact, and leverage the power of design and human connection to enrich our communities. When we started working with HRC in support of the “Love is Love” campaign -- and its mission to ensure that LGBTQ people are ensured of their basic equal rights -- the response from our customers was overwhelming. We knew we had to do more,” said West Elm President Alex Bellos. “This holiday season, with HRC, we are proud to expand the “Love is Love” collection to include dinnerware, trinket dish, ornament and candle. We believe that the power of a purchase can inspire and create change, and this holiday, bring more love as well.”

“Today, despite the progress we have made, LGBTQ people are still at risk of being fired, evicted or denied services in most areas of our country,” said HRC President Chad Griffin. “The expansion of our “Love is Love” collaboration offers a powerful way to recognize Giving Tuesday and help advance the pace of progress toward equality. We are grateful to West Elm President Alex Bellos’ leadership and the dedication of the entire West Elm team to achieving equal rights for all.”

The mug, candle, trinket dish and dinnerware are patterned with multi-colored tiny hearts, while the ornament is filled with multi-colored hearts. On all of the products, the statement “Love is Love” is featured prominently. The “Love Is Love” mug is also available online at the HRC store, with proceeds benefitting the organizations and its work fighting discriminatory laws and practices, and mobilizing members and supporters to advance equality.

The Human Rights Campaign is America’s largest civil rights organization working to achieve equality for lesbian, gay, bisexual, transgender, and queer people. HRC envisions a world where LGBTQ people are embraced as full members of society at home, at work and in every community.


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