Campaign Success: The Human Rights Campaign Donates 22,000 Face Masks to 60 Organizations

by Alberto Morales

HRC Gives Back was a digital campaign designed to raise funds for the critical fight for LGBTQ rights while benefitting essential workers and a wide variety of community organizations.

The Human Rights Campaign wrapped up HRC Gives Back, a record-breaking, month-long digital campaign designed to raise funds for the critical fight for LGBTQ rights while benefitting essential workers and a wide variety of community organizations. In total, HRC distributed more than 22,000 masks to partner organizations in need and received 11,000 membership contributions.

“We are living in unprecedented times, and the overwhelming success of HRC Gives Back is an especially heartening development showing that people continue to understand the critical importance of fighting for LGBTQ rights while giving back to those on the front lines,” said HRC President Alphonso David. “We are grateful to members and supporters for making this important initiative successful.”

“We are overwhelmed and heart-warmed by the support from more than 11,000 individuals who participated in this campaign, as well as our partners at RNDC/Young’s,” said Chris Speron, HRC Senior Vice President of Development and Marketing. “We thank our longstanding members for redoubling their commitment to HRC’s mission, and we welcome all of our new members who will play a critical role in the fight for LGBTQ rights and the battle to retake the White House. And we would like to give a special shout out to Heather Freyer, HRC Federal Club member and equality workplace trailblazer, for initiating and carrying-out the final leg of this project with the companies involved."

In the campaign’s final week, the Republic National Distributing Company (RNDC)/Young’s Market Company (Young’s) organized a final contribution of $24,000 to HRC Gives Back which enabled HRC to send a final 1,200 face masks to three organizations including:

UCSF Alliance Health Project - The mission of the UCSF Alliance Health Project is to support the mental health and wellness of the lesbian, gay, bisexual, transgender, and queer (LGBTQ) and HIV-affected communities in constructing healthy and meaningful lives.

Tru Evolution - To fight for health equity and racial justice to advance the quality of life and human dignity of LGBTQ+ people.

Abounding Prosperity - Abounding Prosperity, Inc. was founded in November 2005 with the express purpose of responding to social and health disparities that continue to have a devastating impact on Black men and their families in Dallas County. Our mission: to provide services that address health, social and economic disparities among Black Americans with a particular emphasis on gay and bisexual men, cisgender women, transgender women, and their families.

HRC Gives Back Premier Sponsors include: RNDC/Young’s, Tito’s Handmade Vodka, and Brown-Forman. Benefactors of HRC Gives Back include Trinchero Family Estates and Proximo Spirits. Friends of HRC Gives Back include Stoli® Vodka and Sazerac Co.

“UCSF Alliance Health Project is so pleased that RNDC/Young’s has made such a meaningful contribution,” said Dr. George Harrison, MD - UCSF Alliance Health Project Medical Director. “Thank you HRC for sharing with others on the front lines while still funding the critical work of fighting for LGBTQ equality.”

“As a family-owned company, we at Trinchero Family Estates pride ourselves on our dedication to our values – including our commitment to equality,” said Chris Nicks, Vice President, national sales execution for Trinchero Family Estates. “We are glad to partner with RNDC/Young’s on the HRC Gives Back campaign and help expand the good it’s doing for this increasingly important cause.”

HRC Gives Back offered one of five versions of HRC-branded face masks and donated two blue masks on behalf of every new member who joined the HRC community through this promotion. At least 60 community partners stand to benefit. HRC branded masks are still available for sale at to benefit HRC and its life-changing work.

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