Fashion designer and activist Kenneth Cole is once again partnering with the Human Rights Campaign (HRC) to encourage Americans to support marriage equality.
In addition, “Real L Word” star and HRC supporter Amanda Leigh Dunn is the brand ambassador for the campaign.
Designed by Kenneth Cole, the limited edition t-shirt is inscribed with the message, "Equality…Get Married to the idea," and features a pink equal sign inspired by the HRC logo that took over social media this March in support of marriage equality as the Supreme Court heard two historic marriage cases.
“We are honored to partner with Kenneth Cole to bring ‘Awearness’ to the fight for LGBT equality,” said HRC Creative Director Don Kiser. “The fashion world has been with us from the beginning of the equality movement and stands with us during these historic times.”
“We stand with the Human Rights Campaign, for our fifth year and are eagerly awaiting the Supreme Court’s ruling on DOMA and Prop 8. Everyone is entitled to equal rights, (and lefts) I hope that marriage is finally an option for all.” said Kenneth Cole.
Offered in heather-red, the men’s and women’s short sleeve crew neck t-shirts retail for $35, and will be sold throughout the month of June at select Kenneth Cole retail stores, on kennethcole.com, shop.hrc.org, and HRC stores in Provincetown, MA; San Francisco, CA; and Washington, D.C. Signage appears at all 99 of the Kenneth Cole retail and outlet stores nationwide for PRIDE throughout the month of June. 100% of the proceeds from the sale of each t-shirt will be donated to AWEARNESS, The Kenneth Cole Foundation in support of HRC.
Additionally, Kenneth Cole will host in-store events June 27 in New York City and San Francisco with local screen printers on-site to print customer’s favorite Kenneth Cole and HRC graphic collaborations.
The Human Rights Campaign is America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.