WASHINGTON - Starting at 9:02 pm (PDT) on Friday, Oct. 20, bidding will begin to start closing on the popular eBay featured, one-of-a-kind, online auction of historical memorabilia from the 2005 hit movie Brokeback Mountain - the unforgettable Focus Features film directed by Academy Award winner Ang Lee.

Focus Features and James Schamus, producer of Brokeback Mountain, have graciously donated the proceeds of the auction to benefit the Human Rights Campaign's work towards achieving equality for gay, lesbian, bisexual and transgender Americans.

The Human Rights Campaign, the nation's largest gay, lesbian, bisexual and transgender rights organization, in conjunction with Delivery Agent Inc., the leader in shopping-enabled programming for television shows, motion pictures, sports and music videos, have made the auction available for bidding online from Oct. 13 until midnight, Oct. 20, on www.seenon.com.

To learn more about the online auction or to place bids on this incredible and historic piece of Hollywood memorabilia please visit www.seenon.com/auction/. A letter of authenticity will be offered with each sale.

The collection was first previewed on Saturday, Oct. 7, at the Human Rights Campaign's 10th Annual National Dinner held in Washington, D.C., when a live auction of the first outfit from the film raised $18,000 to benefit the programs of the Human Rights Campaign.

"The overwhelming response to this one-of-a-kind auction continues to underscore the way in which Brokeback Mountain touched so many lives in a very profound and personal way," said Human Rights Campaign President Joe Solmonese. "Not only will bidders receive a remarkable part of Hollywood history, they will also be investing in promoting and securing equality for all Americans."

"Delivery Agent is proud to be part of this important film's historic auction," said Mike Fitzsimmons, CEO of Delivery Agent. "The amazing consumer response is a clear indication of people's desire to support the incredible work of HRC and own the products seen on screen."

The Human Rights Campaign is the largest national gay, lesbian, bisexual and transgender political organization with members throughout the country. It effectively lobbies Congress, provides campaign support and educates the public to ensure that GLBT Americans can be open, honest and safe at home, at work and in the community.

Founded in 2002, Delivery Agent Inc. is the leader in shopping-enabled programming for such renowned entertainment content owners as ABC Entertainment, NBC Universal, Martha Stewart Living Omnimedia, The Weinstein Company, Lions Gate Entertainment, The Boston Celtics and Sony Pictures, among others. Delivery Agent created the market by redefining how products related to entertainment content are catalogued, promoted and sold. Through its patent-pending suite of technology applications, Delivery Agent has been facilitating profitable transactions among consumers and over 4,000 brands covering categories including apparel, housewares, health & beauty and consumer packaged goods.

Focus Features is a motion picture production, financing and worldwide distribution company committed to bringing moviegoers the most original stories from the world's most innovative filmmakers.

Focus Features is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.