HRC and Levi Strauss & Co. Partner to Create T-Shirt in Support of Marriage Equality

by Carolyn Simon

Levi’s Says it Is Consistent with Long-Standing Tradition of Supporting Civil-Rights Causes



Washington - The Human Rights Campaign - the nation’s largest (LGBT) lesbian, gay, bisexual and transgender civil rights organization, is proud to once again partner with Levi Strauss & Co. in the fight for marriage equality with an exclusive t-shirt collaboration.

Levi Strauss & Co. last partnered with HRC during the New Yorkers for Marriage Equality Campaign, in which the San Francisco-based denim company created displays for its flagship New York stores. As part of Levi's unwavering dedication and support for marriage equality from coast-to-coast, the company will release a new, custom-designed T-shirt featuring the image from the original window design sketch of just-married cowboy and cowgirl couples on the front and the message, "Levi's Proudly Supports HRC" on the back.

"Levi’s has always been a tremendous voice for equality," said HRC President Joe Solmonese. "From ensuring fairness in CA by rallying business opposition to Proposition 8, publicly supporting marriage equality in NY with specialty-designed storefront windows and scoring a 100% on HRC’s Corporate Equality Index, Levi’s has been a long-standing and ardent supporter of marriage equality. We are grateful for their continued commitment to the LGBT civil rights movement. ”

Despite tremendous gains in California and New York and the groundswell of public support for marriage equality, 29 states have constitutional amendments prohibiting marriage for same-sex couples and the federal Defense of Marriage Act singles out lawfully married same-sex couples for unequal treatment under federal law.

The Human Rights Campaign is working to achieve marriage equality by supporting fair-minded leaders, mobilizing its members in support of marriage and relationship recognition initiatives across the country, and raising awareness of the discriminatory nature of anti-LGBT amendments and laws. This cotton blend T-shirt is made in the USA and will come in sizes XS to 2X. The t-shirt will be sold exclusively at HRC Stores in Provincetown, MA; San Francisco, CA; Washington, D.C.; and Retailing for $35, 100% of net proceeds will go toward HRC's fight for LGBT equality.

Part of HRC's designer collaboration series, Levi’s joins a long list of designers including Marc Jacobs, Michael Kors, Calvin Klein, Perry Ellis, Christian Siriano, Alex & Chloe, Kenneth Cole, Nike and American Apparel all committed to pushing equality and fashion forward.

The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

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