Post submitted by Viet Tran (he/him/they/them), former HRC Press Secretary
As in person early voting begins in some key states, Equality Votes PAC is releasing new ads and direct mail programs targeting key pro-equality voters in swing states and districts.
Today, the Human Rights Campaign’s Equality Votes PAC launched a digital ad and direct mail campaign focusing on voter education and turning out the vote in key states across the country. The digital ad campaign, comprised of two new video ads, is focused on educating voters on early voting, mobilizing them to turn out to vote by November 3rd and holding Trump, Pence and the Senate Republicans accountable for their decision to prioritize confirming a Supreme Court nominee that would threaten LGBTQ equality instead of passing pandemic relief. This final investment is in addition to the initial $1.5 million digital ad reservation announced in September, bringing HRC’s total independent expenditure program spend to $2.7 million this cycle. To date, at least 12 million Equality Voters have requested mail ballots and millions more will be returning their ballots or voting in person in the coming days and weeks.
In “Urgency,” we highlight voting options this year and encourage Equality Voters to make a plan to vote. The ad, as well as accompanying versions in support of HRC endorsed Senate and House candidates, will run in 25 targeted congressional districts across Arizona, Colorado, Georgia, Iowa, Maine, Michigan, Minnesota, North Carolina, Ohio, Pennsylvania, Texas and Wisconsin. These videos will appear on a number of online and social media platforms, including Facebook/Instagram, Vevo, Hulu, Pandora and other premium video and streaming platforms. As part of this program, HRC Equality Votes PAC partnered with Collective Super PAC to provide a $200,000 investment in streaming and terrestrial radio advertising to reach Black voters in Atlanta, Detroit and Milwaukee.
In “Don’t Get Comfortable,” HRC highlights the Senate Republicans' decision to rush through the lifetime appointment of a Supreme Court nominee instead of prioritizing relief to the American people during the pandemic. The nominee, Amy Coney Barrett, is the self-proclaimed ideological heir to anti-equality Justice Antonin Scalia and would be a threat to LGBTQ equality, reproductive rights and access to affordable health care.
HRC is also launching a direct mail campaign on voter education, including ensuring voters are informed of their early voter options. The program will aim to reach 274,000 Equality Voters in North Carolina and 75,000 Equality Voters in Maine on behalf of HRC’s endorsed pro-equality Senate candidates. The three mail pieces begin dropping today and conclude next week on October 22nd in each state.
The ads target hundreds of thousands of “Equality Voters” in key districts where their turnout is critical to the outcome of the Presidential contest statewide. Partnering with the data and analytics firm Catalist to create an “Equality Voter Model,” the Human Rights Campaign (HRC) built on decades of voter and polling data to assess the degree to which a person is likely to support pro-LGBTQ policies -- from marriage equality and adoption by LGBTQ parents, to laws that would prohibit discrimination on the basis of sexual orientation or gender identity.
Supporters in any state can go to hrc.org/vote to register to vote, verify their voter registration, find out about early in-person or mail voting options and receive election reminders. For more information on how to get involved, sign up to volunteer, or join an advocacy training, visit HRC’s Equality Voter Action Center.
Full Transcript “Don’t Get Comfortable”:
Don’t get comfortable.
Our hard-won rights in the courts?
They want to chip away at them.
Amy Coney Barrett, nominated to be the next Supreme Court justice?
She’s the self proclaimed ideological heir to anti-equality Justice Scalia.
“His judicial philosophy is mine, too.”
Anti-equality Senators want to rush through this lifetime appointment instead of prioritizing relief during the pandemic.*
They are desperate and the clock is ticking. They know they’re losing.
Let’s vote them out. Today.
*(Features: Graham - SC, Ernst - IA, Tillis - NC, McSally - AZ, Gardner - CO, Purdue - GA, Loeffler - GA, Daines - MT, Cornyn - TX)
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