Patient and Community Engagement

Patient and Community Engagement

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Overview

This criterion is designed to familiarize an organization with best practices, from The Joint Commission and other sources, regarding LGBTQ+ related community engagement. This criterion focuses on community outreach and promotion to let the LGBTQ+ community around your facility know you are a welcoming and affirming facility, working toward LGBTQ+ inclusion.

HEI participants that are designated Leaders in LGBTQ+ Healthcare Equality, can use their Leader designation to begin or expand outreach to LGBTQ+ groups and individuals in their service area. The Leader designation signals a strong commitment to LGBTQ+ equity and inclusion, and has been used by many organizations to strengthen community engagement.

To receive credit in the HEI:

There are 13 scored questions in this section. To receive the full 10 points, your facility must have at least 5 of these best practices in place. Facilities with 2 to 4 of these best practices in place will receive a partial score of 5 for this criterion.

Scored best practices include:

LGBTQ+ Community Engagement and Marketing

  • REVISED - Supports/sponsors one or more external community events or initiatives in your service area that include a focus on LGBTQ+ populations.
  • NEW – Hosts/organizes one or more events or initiatives to engage or support LGBTQ+ individuals in your patient population or community.
  • Engage in marketing or advertising directed toward the LGBTQ+ community
  • Social media content includes topics or messages relevant to LGBTQ+ audiences at least four different times per year, with at least one post on a topic pertinent to transgender people.
  • Have a LGBTQ+ specific logo that is used externally online, in marketing materials, or in other community engagement efforts
  • Have a supplier diversity program with a demonstrated effort to include certified LGBTQ+ suppliers (must be evident in public-facing materials)
  • Publicly supported LGBTQ+ equality under the law through local, state, or federal legislation or initiatives
     

Understanding the needs of LGBTQ+ patients and community

  • Patient satisfaction surveys allow patients to voluntarily disclose demographic information, including sexual orientation and gender identity.
  • Patient satisfaction survey includes questions related to treatment as an LGBTQ+ patient
  • Work with LGBTQ+ organizations or community members to assess LGBTQ+ needs or address LGBTQ+ related concerns
  • Include external LGBTQ+ representation on a governing or community advisory board
  • Support or conduct research on health-related topics that reflect the needs of diverse patient populations, including LGBTQ+ individuals.
  • Analyze patient satisfaction and/or EHR data to identify healthcare needs and opportunities for improving services for diverse patient populations, including those relevant to LGBTQ+ individuals.

 

HEI Scored Questions

LGBTQ+ Community Engagement and Marketing

Understand the Needs of LGBTQ+ Patients and Community