September 28, 2011
Human Rights Campaign Launches Dynamic New Online Home
Washington – The Human Rights Campaign, the nation’s largest lesbian, gay, bisexual and transgender civil rights organization, recently re-launched its online presence with a new website, www.hrc.org, offering visitors a more personalized interaction with HRC than ever before. The new experience will allow users to more easily search for HRC content, such as coming out resources, the Buyer’s Guide and state-specific information for LGBT individuals and families.
“HRC’s new online home brings to bear the wide range of work our members support in a powerful new way,” said HRC President Joe Solmonese. “Whether it’s a young person looking for coming out resources, a mom looking to take action so her lesbian daughter can get married, or a transgender person who needs help transitioning at work – this new site is a powerful tool in our work to educate and empower LGBT Americans and our supporters.”
The new website offers visitors easy ways to quickly take action on a wide array of HRC initiatives, from campaigns aimed at ending bullying to exposing anti-gay rhetoric and organizations. Users can now more easily share content with friends and family over social media like Facebook, Twitter and YouTube. As part of the new rollout, geotagging technology will soon ensure users are receiving information on events and actions specific to their local community. And visitors can easily engage in major campaigns or breaking news items – such as the recent implementation of “Don’t Ask, Don’t Tell” repeal or one of HRC’s campaigns – from the HRC homepage.
The site redesign included reorganizing and consolidating 20,000 pages of content down to 8,000, establishing a new look and feel, creating templates and design standards for campaign microsites, and integrating a powerful and flexible publishing system - all with the goal of creating and maintaining a consistent online presence for HRC. Additionally, by taking visual cues from the already iconic brand identity and the HRC building in Washington D.C., the homepage gives a concise first impression of what HRC is working towards, both as an organization and a campaign.
HRC last redesigned its website in 2005. As a result, the new site represents the most pertinent and refined content from multiple campaigns and HRC’s key issue areas – including coming out, marriage equality, hate crimes, LGBT families, state and federal advocacy, workplace equality, transgender, straight supporters and youth and campus engagement. HRC’s digital media team managed the redesign process and worked with Blue State Digital, the firm responsible for President Obama’s successful online organizing and fundraising efforts in 2008.
HRC’s online retail store, Shop.HRC.org, also relaunched as part of the redesign. Visit HRC’s new online presence at www.hrc.org.
The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.