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Patient and Community Engagement Resources

LGBTQ Community Engagement and Marketing

Does your organization annually participate in or support one or more LGBTQ-related events or initiatives in its service area?

Many HEI facilities participate in or sponsor their local Pride celebrations. There are also a wide variety of other types of LGBTQ events or initiatives that facilities can participate in or sponsor. Some of the most common ones include hosting an LGBTQ health fair, movie night, speaker, health panel, symposium, HIV testing, and more.

Resources:

  • Click here to watch a recording of our webinar on Strategies for LGBTQ Community Engagement at Pride Festivals.

Examples:

Does your organization engage in marketing or advertising to the LGBTQ community (other than sponsorship of events)?

In many instances, hospitals advertise in local newspapers and magazines to promote their services, their HEI Leader status and to target the LGBTQ consumer. This is a great way to let the LGBTQ community know what services your facility provides while also reaching the LGBTQ consumer who is in the process of choosing where to receive their healthcare. Ad campaigns and marketing can further a message of a hospital’s values around LGBTQ inclusion. Increasingly, ads with authentic images of LGBTQ people are featured in both LGBTQ media outlets and the general press alike.

Resources:

  • Check out this article entitled "Companies With LGBTQ-Inclusive Ads Can Increase Sales By 40%, And Here's Why."

Examples:

  • Boston Children's Hospital used this ad to promote LGBTQ patients, families and staff.
  • Broward Health Imperial Point uses LGBTQ-affirming postcards to illustrate their commitment to LGBTQ-patients and their families.
  • The Children's Hospital of Philadelphia advertised their commitment to LGBTQ-patient services.
  • Saint Luke's Health System developed this ad to promote their status as a Leader in LGBTQ Healthcare Equality.
  • NYC Health and Hospitals system created this LGBTQ-inclusive image to affirm its commitment to LGBTQ patients and their families.
  • Planned Parenthood Indiana and Kentucky advertised their PrEP services on Grindr.
  • Nemours/Alfred I. duPont Hospital for Children created this ad to illustrate their openness towards LGBTQ families.
  • Abington Hospital created these advertisements to demonstrate their commitment to LGBTQ-inclusive patient-centered care.
Does your organization (or parent health system) publicly support LGBTQ equality under the law through local, state or federal legislation or initiatives (e.g. made a statement or communicated in favor of LGBTQ legislation or regulations or opposed legislation or regulations that would limit the rights of LGBTQ people)?

It is important that hospitals and other healthcare facilities use their platform as both service provider and employer to advocate for their LGBTQ patients and employees and the policies that will protect them.

Examples:
Here are some examples of how hospitals have engaged in this important work:

  • Callen-Lorde Community Health Center created this document to encourage grassroots action on the harmful Better Care Reconciliation Act 2017.
  • The CEO of Twin Cities Community Hospital wrote this op-ed on supporting LGBTQ troops.
  • Last year, Nemours Children's Health System wrote this letter to a Delaware Senate member in support of a bill banning conversion therapy.
  • RWJBarnabas Health submitted this letter to Members of the Senate Commerce Committee illustrating their support for bills that would prohibit certain insurance companies from discriminating in coverage and services based on gender identity.

Understand the Needs of LGBTQ Patients and Community

Does your organization regularly survey patients about the care they have received (e.g., via a patient satisfaction survey) and allow patients to identify as LGBTQ?

Examples:

  • Callen-Lorde Community Health Center conducted a patient survey over a 12 month period that recorded gender identity and sexual orientation as well as patient experiences.
  • VA Edith Nourse Rogers Memorial Veterans Hospital captured demographic information as well as LGBT specific climate questions in their climate needs assessment.
Does your organization regularly survey patients about the care they have received (e.g., via a patient satisfaction survey) and include LGBTQ related questions?

Examples:

  • UCSF added a question to their Press Ganey patient satisfaction survey that asks patients to rate “how well the staff respected your needs related to sexual orientation and gender identity” along with other measures of patient satisfaction.
  • Callen-Lorde Community Health Center conducted a patient survey over a 12 month period that recorded gender identity and sexual orientation as well as patient experiences.
  • VA Edith Nourse Rogers Memorial Veterans Hospital captured demographic information as well as LGBT specific climate questions in their climate needs assessment.
Does our your organization work with LGBTQ organizations or community members to assess LGBTQ needs or address LGBTQ-related concerns?

Resources:

Examples:

  • Fenway Health hosted this workshop to discuss the health and wellness needs of Boston area cisgender women, transgender women, and gender-diverse individuals who were assigned female at birth. 
  • UC Davis Medical Center conducted interviews and presented their LGBTQ+ Wellbeing findings at a Reducing Health Disparities Community Forum.
  • Christiana Care created an Integrative Practice Team on LGBTQ Health Equity to address LGBTQ-related gaps that surfaced after a meeting of their LGBTQ patient-family advisors group.
Does your organization have a representative of an LGBTQ organization or an openly LGBTQ person serving on a governing or community advisory board?

Having a representative from an LGBTQ organization or an openly LGBTQ person serving on a governing or community advisory board helps to ensure that LGBTQ interests and needs will be addressed, and also helps to create an actively inclusive atmosphere within your facility.

Resources:

Does your organization conduct or substantially support LGBTQ health-related research?

Resources:

Examples:

  • Charles River Community Health created this flyer to engage LGBTQ Spanish-speakers in a community assessment.
  • Researchers at Children's Mercy South conducted research on tobacco product use among LGB adolescents.
  • Fenway Health created this flyer to engage men who have sex with men in a study.
  • Researchers at the VA Palo Alto Health Care System participated in research on the strength, resilience, and resistance of LGBT service members and veterans.
  • The VA St. Louis Health Care System used this flyer to engage LGBT veterans in their tobacco study.