The initiative will celebrate and support the LGBTQ+ community by identifying and donating to a number of businesses, selected based on the communities they serve and how COVID-19 has affected them.
Amid the global pandemic, LGBTQ+-serving businesses are facing financial challenges and many are at risk of closure. LGBTQ+ bars, centers and businesses often serve as safe and affirming places for large portion of the community, especially for young queer and trans people and communities of color. Studies have shown that since the 1980s, there has been a decline in LGBTQ+ bars across America because of assimilation, gentrification and the rise of dating apps. As the nation continues to navigate the challenges of the COVID-19 pandemic, there is uncertainty on when businesses, including LGBTQ+-serving establishments, will return to usual.
Recipients will be notified and announced later this summer.