This week, a major clothing brand is launching a new transgender-inclusive campaign.
The campaign, which is from H&M’s sister store & Other Stories, is called, “The Gaze & Other Stories.” The campaign not only features transgender models Hari Nef and Valentijn De Hingh in front of the camera. It also features an entirely transgender creative team behind the shoot. The creative team included stylist Love Bailey, makeup artist Nina Poon and photographer Amos Mac.
At HRC, we’re always on the look out for positive media and social representations of the transgender community. In the past two years, the visibility of transgender people in the media has grown exponentially, with transgender celebrities like Laverne Cox, Janet Mock and Caitlyn Jenner making headlines and transgender youth, like HRC Foundation Youth Ambassador Jazz Jennings, starring in her own reality show.
In addition to high exposure on TV, we’ve seen a few advertising campaigns with transgender people and stories in the spotlight. Most notably, Barneys New York’s Brothers, Sisters, Sons & Daughters campaign from last year, Johnson & Johnson’s #SeeTheRealMe campaign (featuring Jazz Jennings) and this Google ad featuring a transgender man.
Prior to featuring transgender models and storylines in their advertising, each of the companies mentioned above took important steps to become transgender-inclusive employers including adopting important workplace protections based on gender identity. & Other Stories’s parent company H&M earned a 70 on the 2015 Corporate Equality Index, HRC’s survey and report benchmarking corporate policies, practices and benefits related to LGBT inclusion. H&M’s transgender specific workplace initiatives include non-discrimination protection based on gender identity and the company offers transgender inclusive healthcare coverage.
Want to know more about the policies and practices of the brands you support? Check out “Buying for Workplace Equality: A Guide to Companies, Products and Services that Support Lesbian, Gay, Bisexual and Transgender Workplace Inclusion” or download the handy iPhone or Android apps for reference on the go.