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Throughout the month of June, 99 Kenneth Cole stores nationwide will proudly display red “Equality- Get Married To The Idea” signage featuring the HRC logo. Whether shopping in Texas City, Texas or traversing New York City's Fifth Avenue , millions will see this incredible, bold statement of support for loving, committed gay and lesbian couples. In addition, store employees are being encouraged to wear the red Get Married T-shirt to spread the word about the esteemed designer and activist’s commitment to marriage equality. Proceeds from the sale of the collaboration T-shirts will go directly to help HRC in the fight for LGBT equality.

Additionally, Kenneth Cole will host in-store events June 27 in New York City and San Francisco with local screen printers on-site to print customer’s favorite Kenneth Cole and HRC graphic collaborations.

Spot a KC sign? Snap a photo and share it on your favorite social media app. Be sure to tag #equaliTEE and #weareHRC so we can see all the red!

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