HRC GOES VIRAL

CNNIn the weeks before two landmark marriage equality cases reached the United States Supreme Court, the Human Rights Campaign—in partnership with dozens of other fair-minded organizations—launched groundbreaking coalition efforts to lift up the nationwide conversation around marriage. The results exceeded our highest hopes.
 
HRC Red LogoHundreds of prominent American companies, dozens of leading Republicans, and President Barack Obama each filed historic amicus briefs to the Court in support of equal marriage. Five U.S. Senators announced their support for marriage equality in a 72 hour period. Thousands gathered outside the U.S. Supreme Court in support of equal justice under the law. A graphic on what's at stake at the Supreme Court became HRC's most retweeted Tweet in history. And a simple red HRC logo took over Facebook, quadrupled traffic to HRC.org, and came to symbolize a transformative moment for equality.

Read more on what we did and how we did it.

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Celebrity Engagement

From actors to musicians  and athletes to TV personalities, dozens of celebrities shared the modified HRC logo or supportive messages about marriage equality with their millions of followers on social media. “It's about TIME!!! #EQUALITY #MarryWhoYouLove,” said Beyoncé, posting the HRC logo to her more than 44 million followers. Hip-hop mogul Russell Simmons changed his Twitter profile photo and tweeted, “Love is love. Strike down #DOMA,” to his more than 2.5 million followers.

Other celebrities who showed support include Sophia Bush, Leonardo DiCaprio, Fergie, Kristen Bell, Alicia Keys, George Takei, Padma Lakshmi, Kate Walsh, Felicity Huffman, Jake Johnson, Jaime King, Mandy Moore, Whitney Cummings, Abby Wambach, Jason Mraz, Tegan & Sara, Lance Bass, Alyssa Milano, Martha Stewart and Ellen DeGeneres.
 
Celebrities

Corporate Endorsements

Highly recognized brands and corporations jumped in and showed their support for marriage equality with creative reimaginings of the red HRC logo. Highlights included Bud Light, Bonobos, Fab.com, Kenneth Cole, L'occitane en Provence, Maybelline, Absolut, Marc Jacobs International, Smirnoff, Martha Stewart Weddings, HBO's True Blood and so many more.
 
Brands

Support from Political Leaders

In a 72 hour period, Senators Claire McCaskill (D-MO), Mark Warner (D-VA), Jay Rockefeller (D-WV), Jon Tester (D-MT) and Kay Hagan (D-NC) all publicly embraced marriage equality. Numerous governors turned their profiles red, including NH's Maggie Hassan, CA's Jerry Brown, CT's Dannel Malloy, IL's Pat Quinn, MD's Martin O'Malley, RI's Lincoln Chafee, DE’s Jack Markell and VT's Peter Shumlin. Countless other elected officials joined in by Tweeting their support or updating their profiles.

Politicians


HRC Logo Memes

An astonishing number of equality supporters created their own remixes of the HRC logo. View a slideshow of some of our favorite memes here. Still can't get enough? Visit Red4Equality on Tumblr for hundreds more.


Remix Red Logo

 

Awards and Recognition

PR WeekPRWeek Awards 2014
Winner: Best Use of Social Media/Digital
Finalist: Public Affairs Campaign of the Year
Finalist: Nonprofit Campaign of the Year
http://awards.prweekus.com/turning-internet-red

 

Shorty AwardShorty Awards 2014
Best Facebook Campaign
http://industry.shortyawards.com/category/6th_annual/facebook_campaign
 


 

MashiesMashies
Best Social Media Campaign of 2013
http://mashable.com/mashies/



 

SXSWSXSW Interactive Awards 2014
Best of Show
Digital Campaign of the Year
Social Media
http://sxsw.com/interactive/news/2014/congrats-winners-2014-sxsw-interactive-awards

 

New MediaNew Media Awards
Best in Industry, 2013
http://www.newmediaawards.org/webawards/2013/hrc.html
 


 

ADDYAmerican Advertising Awards 2014
Gold ADDY Award – DC
http://www.dcadclub.com/complete-list-2014-american-advertising-awards-washington-dc-winners
 


 

AIGAAIGA (Re)Design Awards
2013 Winner
http://www.aigaredesignawards.com/red-campaign/
 


 

HOW magazineHOW Magazine
2014 In-House Design Award Winner
http://www.howdesign.com/how-magazine/how-january-2014/
 


 

HubbiesHubbies 2014
Best Social Media Presence 2014
Digital Innovator of the Year, Anastasia Khoo, HRC Director of Marketing
http://media.thehubcomms.com/documents/66/hubbies_pdf_v2_16430.pdf