Fred Sainz is the Human Rights Campaign’s Vice President for Communications & Marketing. Since joining the organization in 2010, Sainz has turned HRC into a media powerhouse—on television, in print, and across social media. In 2013, he was named Public Relations Professional of the Year by PR News for doing “as much as any single person can to promote a fundamental shift in the mores of our nation.”
Last year, Sainz spearheaded a first-of-its-kind national public awareness campaign to build support for marriage equality as two historic cases reached the U.S. Supreme Court. A months-long undertaking, the campaign brought pro-equality voices to editorial pages, television advertisements and Internet platforms all across the country. And as thousands rallied outside the Court, Sainz’s team produced a little red-and-pink equal sign image that would soon be adopted as a profile picture by more than 10 million Facebook users, becoming the most viral campaign in the history of social media and the “Symbol of the Year” according to Stanford University.
Upon joining HRC in 2010, Sainz first major undertaking was a national media blitz to secure the repeal of Don’t Ask, Don’t Tell. His previous work has put him at the intersection of government and philanthropy—serving as spokesman for one of the nation’s largest municipal governments as well as one of the most powerful LGBT philanthropic advocacy organizations. He got his start in the White House at age 20, and remains the second-youngest person ever to work in the West Wing.