External Business Engagement with the LGBT Community

The HRC Foundation looks for employers who have demonstrated their commitment to LGBT equality through engaging with and supporting the broader LGBT community, external to its own employees. When a business engages the LGBT community, it effectively "comes out" and displays a public commitment to LGBT issues. But it also sends a message to LGBT employees and candidates that their gender identity and sexual orientation are not just accepted by that organization, but valued.

Such efforts include positive, targeted recruiting, supplier diversity programs, marketing and advertising, philanthropic activities and support for LGBT equality under the law.

Corporate Equality Index

The Corporate Equality Index has asked employers about external engagement (encompassing marketing, advertising and philanthropy) since 2002. 83% of 2011 CEI-rated businesses report some form of external engagement with the LGBT community, through marketing efforts, supplier diversity programs, advertisements in LGBT media, sponsorship of LGBT events or financial or in-kind contributions to LGBT organizations.