Director of NOM’s Corporate Fairness Project
Launched in September 2011, The Corporate Fairness Project takes on corporations that publicly support marriage equality.
In November of 2011, they took aim at Bank of America and Cisco, both of which achieve 100 percent ratings on HRC's Corporate Equality Index. Baker and NOM's big gripe was that the banks chose to break ranks with an independent contractor named Frank Turek, who had been hired as a consultant to do seminars, after employees complained about Turek's years of demonstrated animus toward LGBT people.
In 2012, NOM and Baker defended Chick-fil-A after that company's CEO, Dan Cathy, made comments suggesting that gay marriage invites God's judgment</a>.
In 2012, the Corporate Fairness Project launched its most high profile campaign. Called "Dump Starbucks," the effort was meant to persuade Americans to dump the coffee giant simply because the company and its CEO came out in support of marriage equality. The campaign has been a massive misfire for NOM, not making even a slight dent in the company's profits and engendering much ridicule toward NOM.
NOM also went after General Mills in 2012 after that company came out against the proposed marriage ban in its home state of Minnesota. This campaign barely registered on the radar.