NOM Exposed is a campaign-style operation that tracks and challenges the anti-gay National Organization for Marriage as it tries to influence elections and legislative campaigns across the country.

Dr. Jennifer Roback Morse

Dr. Joyful

The Ruth Institute, which was a major part of NOM for four years, was founded by Jennifer Roback Morse and its tagline is “One Man, One Woman For Life.”  Morse became involved with NOM after working with the organization on the discriminatory side of California's Proposition 8 campaign.

Dr. Morse, an economist by training, focuses much of her work on young people, hosting student conferences to make support of traditional marriage “cool.”

Like all senior NOM leaders, Roback Morse is a devout Catholic.

During her years with NOM, Roback Morse was known as the senior leader most likely to say incredibly hostile and off-message things about LGBT people.  She repeatedly insisted that gay people can and should choose to live chaste/celibate lives.

For the first years of the Ruth Institute's existence, the organization focused on same-sex marriage as its chief issue.  After breaking with NOM in 2013, Ruth changed to a mission that seeks to "heal victims of the sexual revolution."  

In 2010, Dr. Morse wass featured in a video testimony for the group Better Courts Now, an effort that aimed to replace four Democratic judges in California with social conservatives. Also serving on Better Courts Now are Ron Prentice, the campaign chairman for Prop. 8, and Jim Garlow, the lead pastor of the Skyline Church in La Mesa, CA, in San Diego County. Garlow and his church played a vocal, leading role in passing Prop. 8 in 2008.

By 2014, Roback Morse had joined her former NOM colleague Maggie Gallagher in admitting that marriage equality is now inevitable in all fifty states.