The Rise and Fall of the National Organization for Marriage

BREAKING: Previously Confidential Documents Shed Light on NOM Strategy

March 26, 2012, by Kevin Nix

Today HRC got a hold of internal NOM documents that shed light on the anti-LGBT movement’s overall strategy. These documents were just unsealed in Maine mid-afternoon.  The docs are part of the ongoing investigation by the State of Maine into the campaign finance activities of NOM in that state. Much more to come but some high (low) lights from PDF page 13 of the “confidential” 2008-09 report to the NOM Board of Directors:

“The strategic goal of this project is to drive a wedge between gays and blacks—two key Democratic constituencies. Find, equip, energize and connect African American spokespeople for marriage, develop a media campaign around their objections to gay marriage as a civil right; provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots…”

Another passage:

"The Latino vote in America is a key swing vote, and will be so even more so in the future, both because of demographic growth and inherent uncertainty: Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values? We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity - a symbol of resistance to inappropriate assimilation."

On PDF page 12, it talks about “sideswiping Obama,” painting him as a “social radical” and talking about “side issues” like pornography.

20100716 Doc 128b NOM Depo - Exhibit 2 - NOM Depo Exhibit 12 Nat'l Strategy for Winning 12-15-09 20100716 Doc 128a NOM Depo - Exhibit 1 - NOM Depo Exhibit 3 Nat'l Strategy for Winning 08-11-09 20100716 Doc 128c NOM Depo - Exhibit 3 - NOM Depo Exhibit 25 NOM Board Update 2008-2009 20100716 Doc 128d NOM Depo - Exhibit 4 - NOM Depo Exhibit 28 Marriage $20 Million Strategy