- August 6, 2013
HRC is proud to unveil a T-shirt design in celebration of Equality Rocks, a public engagement campaign featuring prominent musicians - both American and international - who support LGBT equality.
By sparking conversations about the power of love, fairness and equality, the campaign aims to drum up support for marriage equality and bring awareness to a new audience of engaged Americans.
“Musicians, artists and performers have often loudly and boldly stood on the right side of history, particularly when it comes to LGBT rights,” said Cassidy Karakorn, Deputy Director for Consumer Marketing. “Now, we are seeing a new generation of artists take their message of equality and support for LGBT rights to the stage. The sea change we’ve seen in just these few short years is truly incredible.”
Early supporters of the campaign include Florence and the Machine, Phoenix, Tegan and Sara, Animal Collective, CSS, Blood Orange and the Yeah Yeah Yeahs.
In addition, Brazilian-born New Yorker Musician/DJ Elle Dee serves as the brand ambassador for the campaign.
For more on the growing list of musicians standing with HRC in the fight for LGBT equality, visit www.hrc.org/equalityrocks.
Constructed of 100 percent fine jersey cotton, the t-shirt is available in unisex sizes S-2XL and will be sold exclusively at HRC Stores in Provincetown, MA; San Francisco, CA; Washington, D.C. and online at shop.hrc.org.