Building on our endorsement of Pre-Exposure Prophylaxis (PrEP) late last year, HRC is proud to launch a new social and digital media campaign raising awareness about PrEP and encouraging people on PrEP to share their stories with friends, family and loved ones.

Participate in HRC’s #DailyBlue Instagram campaign with these three easy steps:

  1. Show Us: Take a picture of your life on PrEP. Be creative. Be silly. Be funny. Be SFW. Just be sure to include that little blue pill somewhere in the photo.
  2. Tell Us: Upload your picture to Instagram. In just a few words, tell us who or what encouraged you to go on PrEP in the first place. Be sure to tag @HumanRightsCampaign and use the hashtag #DailyBlue.
  3. Spread the Word: Share your photo with your friends, family and loved ones to raise awareness and end stigma.

PrEP; Daily BluePrEP is a new HIV prevention strategy that involves taking anti-HIV medication to significantly reduce the risk of contracting HIV. When taken as prescribed by a knowledgeable healthcare provider, and paired with other safer sex practices, PrEP can be upwards of 90% effective at preventing HIV. Several LGBT and HIV/AIDS groups have come out in support of PrEP since the Food and Drug Administration first approved it in 2012.

Interested in learning more about PrEP? Be sure to check out our “Six Must-Read Articles about PrEP” and tips for “How to Talk to Your Provider about PrEP.”


Filed under: Health & Aging, HIV & AIDS

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