- February 23, 2015
Building on our endorsement of Pre-Exposure Prophylaxis (PrEP) late last year, HRC is proud to launch a new social and digital media campaign raising awareness about PrEP and encouraging people on PrEP to share their stories with friends, family and loved ones.
Participate in HRC’s #DailyBlue Instagram campaign with these three easy steps:
- Show Us: Take a picture of your life on PrEP. Be creative. Be silly. Be funny. Be SFW. Just be sure to include that little blue pill somewhere in the photo.
- Tell Us: Upload your picture to Instagram. In just a few words, tell us who or what encouraged you to go on PrEP in the first place. Be sure to tag @HumanRightsCampaign and use the hashtag #DailyBlue.
- Spread the Word: Share your photo with your friends, family and loved ones to raise awareness and end stigma.
PrEP is a new HIV prevention strategy that involves taking anti-HIV medication to significantly reduce the risk of contracting HIV. When taken as prescribed by a knowledgeable healthcare provider, and paired with other safer sex practices, PrEP can be upwards of 90% effective at preventing HIV. Several LGBT and HIV/AIDS groups have come out in support of PrEP since the Food and Drug Administration first approved it in 2012.