Post submitted by Eric Cameron, HRC Digital Media Specialist

The rainbow marshmallow from Lucky Charms cereal has a starring role in a new Pride campaign by General Mills. In honor of LGBT Pride month, the Minneapolis-based company launched a new #LuckyToBe campaign celebrating the vibrancy of the LGBT community.

Check out the video below.

General Mills has been an extraordinary partner in the goal of full LGBT workplace equality for years. Last summer, Ken Charles – General Mills’ Vice President of Global Diversity and Inclusion – testified before the Senate HELP Committee on the passage of the Employment Non-Discrimination Act.

A four-time 100 percent rated company on HRC’s Corporate Equality Index, General Mills also provided strong support in the fight for marriage equality in Minnesota.

Filed under: Marriage, Workplace

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