Post submitted by Maureen McCarty, former HRC Deputy Director of Marketing

Recently the Stanford University Symbolic Systems Program tapped the equal sign, which went viral with HRC’s Red for Marriage Equality Campaign, as the “Symbol of the Year,” for its ubiquitous role in 2013. 

The Symbolic Systems Program at Stanford University seeks to understand and analyze the crucial role that symbols play in human culture, human intelligence and machine intelligence, according to NPR

The program’s students and faculty nominate and vote on the “Symbol of the Year” that they believe “achieved widespread cultural importance during the year.”

HRC’s red equality logo went viral in March, prior to the U.S. Supreme Court’s hearing of the oral arguments in two historic marriage equality cases. Hundreds of prominent American companies, actors, politicians, musicians and athletes, shared the modified HRC logo or supportive message about marriage equality to demonstrate their support for the LGBT community.

The resulting chain reaction of memes launched the equal sign – and its message of LGBT equality -- across the world.

Read NPR’s piece on the Symbol of the Year here and learn more about HRC’s viral red logo campaign here.

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