HRC Blog

Sweet Take: Honey Maid Celebrates Same-Sex Couples and Their Families

Post submitted by Breanna Bishop, HRC Publications and Magazine Intern

Honey Maid is celebrating the diversity of American families through its “This is Wholesome” campaign, which features a same-sex couple and their two sons.

The heartwarming documentary, titled “Dad & Papa,” expands on the 30-spot commercial. It tells the story of how two men built their life together and includes their oldest son speaking on what he loves most about his family. The dads are members of All Saints Episcopal Church in Pasadena, CA, which has worked closely with HRC Foundation's Religion & Faith Program throughout the last seven years.

The commercial has gained more than 11,000 views on YouTube since it was uploaded on March 10 and is sparking plenty of conversation, with many viewers voicing their support for Honey Maid’s commitment to equality.  

Honey Maid is owned by Kraft — the same company behind Oreo’s 2012 viral Facebook image of the signature cookie with a rainbow filling, followed by the message, “Proudly support love!”

Kraft is listed among one of the Best Places to Work for LGBT Equality and scored 100 percent on this year’s Corporate Equality Index for its policies and practices for LGBT employees.

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