Reflections on the HIV/AIDS Epidemic: Much Work Remains
March 8, 2013 by Maureen McCarty, HRC Deputy Director of Marketing
The Centers for Disease Control and Prevention (CDC) recently expanded its national HIV awareness and anti-stigma campaign to include additional participants and materials in Spanish.
The campaign, Let’s Stop HIV Together/Detengamos Juntos el VIH, features people living with HIV alongside someone in their life who has been a support to them. The campaign raises awareness about the impact of HIV, combats complacency surrounding the disease and helps fight stigma by showing that individuals living with HIV are real people -- mothers, fathers, friends, partners, brothers, sisters, co-workers, sons and daughters.
Since it first launched in July 2012, the campaign has reached millions of Americans through print, online, outdoor and transit advertisements, as well as through digital and social media, including Facebook, Twitter and YouTube. Beginning in March the CDC will focus additional targeted outreach in Los Angeles and Miami with new Spanish-language materials and 10 Hispanic/Latino participants joining the effort.
According to the CDC, more than 1.1 million people are currently living with HIV in the United States, with approximately 50,000 new infections each year. Gay and bisexual men carry the greatest burden of HIV in this country, in 2009 they accounted for 61% of all new infections. Eliminating the harmful social stigma that surrounds HIV is essential to fighting the epidemic and making our communities healthier.
To get additional information on Let’s Stop HIV Together/Detengamos Juntos el VIH or other HIV prevention campaigns that are part of the Act Against AIDS initiative, please visit www.cdc.gov/actagainstaids.
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