Positive Buzz for Gap’s Workplace Inclusion
September 26, 2012 by Liz Cooper, Manager of Corporate Programs, Workplace Project
Gap’s policy of including domestic partners in their employee discount program has been making its way through social media after a user posted the policy on Reddit.
Gap, a 100 percent rated company on the Corporate Equality Index for the past 7 years, also made recent headlines for their inclusive “Be One” campaign featuring a same-sex couple. And Gap isn’t an outlier; more and more companies are receiving positive recognition for using same-sex couples in mainstream ads, not just in LGBT press.
While these inclusive ads certainly deserve kudos, we also want to salute Gap and those other 189 companies that earned a perfect score on last year’s 2012 CEI, who have matched these types of positive marketing campaigns with internal best business practices for LGBT employees. From equalizing employee discount programs, to offering domestic partner health insurance, extending retirement benefits and adoption assistance, parity in benefits programs for spouses and partners positively impact thousands of employees and their families.
Equality is good for business, and we thank companies like Gap for not only talking the talk, but walking the walk by fully embracing LGBT inclusion in the workplace.
Stay tuned to see who else makes the list of Best Places to Work when the 2013 CEI is released in mid-November.
July 30, 2014