HRC Blog

Much-Discussed J.C. Penney Ads Debut During Oscars

The following post comes from HRC Digital Media Intern Eric Cameron:

She returned a toga. She tried on funny hats. She failed to stop the world from spinning.

A series of J.C. Penney ads featuring Ellen DeGeneres made their debut last night during the Oscars telecast. The five ads show the comedienne traveling back in time, imagining worlds where shopping was done differently.

The ads have been the focus of debate since launched a boycott campaign against the retail chain, accusing the company of alienating customers with their choice of a lesbian spokesperson.

If anything, the deceptively-named defenders of “traditional families” have swung public opinion in the opposite direction. The retailer has stood firmly by Ellen’s side, and DeGeneres even took time out of her show to thank fans for their massive outpouring of support.

Check out one of the light-hearted ads below:

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