HRC’s Red Logo Campaign Takes Home 2013 Mashie Award
October 11, 2013 by Maureen McCarty, HRC Associate Director of Digital Media
Last night at Mashable’s inaugural award show in New York City, HRC was recognized as this year’s “Best Social Media Campaign” for the Supreme Court digital strategy that launched the red equality logo.
The Mashies celebrates the best in digital across marketing, advertising and social media. HRC was nominated alongside Wieden+Kenndy’s Nike Greatness campaign by and Ignition Interactive’s Prometheus Integrated campaign.
HRC’s campaign, which included the viral red equality logo, captured the attention of millions in the lead up to the historic Supreme Court’s marriage equality decisions. From actors to musicians and athletes to TV personalities, dozens of celebrities shared the modified HRC logo or supportive messages about marriage equality with millions of followers. According to an official Facebook analysis, 120 percent more people changed their profile picture on Tuesday, March 26 – the first day of oral arguments -- when compared to the previous Tuesday. It is the largest social media campaign analysts have seen to date.
HRC is honored by the recognition and thankful to all of the fair-minded Americans who helped to make the campaign a success.
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