HRC Teams Up With Street Artist for Crowdsourced T-Shirt Campaign
October 24, 2013 by HRC staff
Post submitted by Bryce Romero, HRC Consumer Marketing Coordinator
Fresh from the streets of London, HRC and Teespring are launching an innovative crowdsourcing campaign to give everyone the chance to become an equality superhero. Based on the original street graphic from acclaimed street artist Pegasus, the Everybody Equal T-shirt features President Obama as a superhero unveiling HRC’s iconic red equality logo.
Starting today, equality supporters who visit the Everybody Equal campaign site can place an order for a T-shirt. Only after the campaign threshold of 75 orders has been reached will Teespring produce the tee. And 100% of the net proceeds from the purchase of the “Everybody Equal” tee will support the work of the Human Rights Campaign. Retailing for $19.99 the “Everybody Equal” T-shirt can be ordered in your choice of fit.
This is the second time HRC and Teespring have collaborated on a crowdsourced red logo T-shirt. Our first campaign collaboration was so wildly successful that it met the campaign goal in under two hours and was extended for an additional week. In total, Teespring delivered over 750 red logo tees to equality supporters across the globe.
December 2, 2013