HRC 2012: Our Unprecedented Mobilization for Equality
November 6, 2012 by Dan Rafter, Associate Director of Communications
There is so much at stake for our community tonight, from the re-election of our strongest advocate in the White House ever, to marriage equality in several states, to potentially electing the first-ever openly gay U.S. Senator. For the past two years, HRC has been laying the groundwork for our largest mobilization effort ever to ensure 2012 is a year of milestone victories for LGBT equality. Learn more about all of the work that was possible thanks to your passion and support.
We harnessed the power and reach of our political action committees, staff, board members, steering committees, and volunteers across the country to make this unprecedented mobilization a reality. Our top priorities included:
- Re-electing President Obama
- Electing Tammy Baldwin to the U.S. Senate
- Electing More Openly LGBT Lawmakers & Allies
- Marriage in Maine, Maryland, Minnesota, and Washington
- Advancing Marriage Efforts across the Country
- Exposing Our Opponents
We invested $8 million in expanding marriage equality – with $5 million going directly to the ballot states of Maine, Maryland, Minnesota, and Washington. We activated our dedicated base of volunteer leaders to work with HRC staff in mobilizing our members and supporters around key campaigns, organizing hundreds of fundraisers, scores of canvassers, and thousands of phone banks. We sent nearly 20 million election-related emails and our posts on Facebook talking about equality on the ballot drew nearly 30 million impressions. And in the final days of this critical campaign, we engaged directly with voters – HRC President Chad Griffin, who has logged more than 50,000 miles in the last five months advocating for equality – led a cross-country Get Out the Vote tour that culminated in a telephone town hall with 55,000 of our members and supporters.
Everything we’ve done building up to tonight wouldn’t be possible without your continued support, passion, and dedication to advancing equality. To give you the whole picture, we’ve prepared a document that outlines all of the work you’ve contributed to. Check it out.
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