HRC Blog

Gay-Inclusive Tourism Campaign Markets US to the World

Post submitted by Eric Cameron, HRC Digital Media Specialist

The first-ever international marketing campaign to promote U.S. tourism is gay inclusive.

Brand USA launched a new ad called “Land of Dreams” yesterday in Japan, Canada and the United Kingdom. The ad features original music by Rosanne Cash.

Watch the full ad below, and look for the gay couple around the 1:15 mark.

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