Gay-Inclusive Tourism Campaign Markets US to the World
May 3, 2012 by Eric Cameron, Digital Media Specialist
The first-ever international marketing campaign to promote U.S. tourism is gay inclusive.
Brand USA launched a new ad called “Land of Dreams” yesterday in Japan, Canada and the United Kingdom. The ad features original music by Rosanne Cash.
Watch the full ad below, and look for the gay couple around the 1:15 mark.
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