Facebook Analyzes the Impact of the HRC Logo Meme
March 29, 2013 by Maureen McCarty, HRC Deputy Director of Marketing
The Facebook Data Science Team today took some time to analyze the meteoric rise of the HRC logo on the behemoth social media platform.
According to their data, Facebook saw a 120 percent increase in profile photo updates on Tuesday, March 26 when compared to the previous Tuesday, which kicked off around the time we began urging followers to change their photos. Given the number of remixes and logo variants, Facebook's data shows just the tip of the iceberg of the impact of the campaign.
Facebook’s data scientist estimated the increase in profile updates for each county, with the more intense colors thought to be a result of our logo campaign going viral.
Participation in the campaign not only spanned the country but also age demographics, with those closest to 30 years of age with the highest participation rate.
Some of the highest participation rates were found in San Francisco County, San Mateo County and Washington, D.C., where HRC is headquartered.
We’re awed and inspired by the overwhelming number of individuals who took a public stand in support of loving, committed same-sex couples.
Standing in support of marriage equality on social media, and bleeding the Internet red, sends a powerful message to the community -- particularly LGBT youth -- that the majority of Americans are on the right side of history.
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