HRC Blog

Day 15: NBC’s LGBT Coverage from Sochi – 1 minute, 48 seconds

During day 15 of NBC’s Olympic coverage of the Sochi Winter Games, the network spent 1 minute, 48 seconds of airtime to Russia’s anti-LGBT “propaganda” law.

NBC Sochi

TIME DEDICATED ON WEDNESDAY:  1 minute, 48 seconds
CUMULATIVE TIME DEDICATED SINCE COVERAGE BEGAN: 1 hour, 49 minutes, 35 seconds

MSNBC

Morning Joe
Thomas Roberts speaks with Sarah Kate Ellis, the new CEO and president of GLAAD, about the items currently on her agenda.
8:38:17am EST – 8:39:30am EST – 1 minute, 13 seconds
Click here to watch the segment on the Morning Joe website.

The Cycle
Journalist Ayman Mohyeldin discusses the conflict between Russia and Ukraine and how it differs from domestic issues in Russia.
3:08:41pm EST – 3:09:16pm EST – 35 seconds
Transcript: Well there's two important components to it. One is that the Olympics are taking place in Russia so there's certainly the symbolism behind that as we heard from the ambassador there. Russia has a very important role to play in Ukraine, whether it's positive or negative depending on who you ask inside the country. No doubt the statement will be made.  There is always the question that the IOC has been very clear about, whether you can use the Olympic Games for political statements. We saw that not only with this Ukrainian issue but also with the issue of gay and lesbian rights before the Olympics.

HRC will be monitoring NBC’s coverage of the 2014 Winter Olympic Games on the five official Olympics networks - NBC, MSNBC, CNBC, USA Network and NBC Sports – and we will track reporting on the anti-LGBT situation in Russia. For the full 17 day run of the Sochi Games, HRC will track Olympic programming around the clock and provide daily reports on the time they devote to covering the host country’s recently-passed “propaganda” law. 

Check back tomorrow at HRC.org/Russia to see how much time NBC devotes to the issue.  We’ll continue tracking and updating as more data becomes available.  Think we’ve missed something?  Let us know in a comment below.

Methodology: Through media tracking software and a team of analysts, HRC will be monitoring NBC’s coverage of the 2014 Winter Olympic Games on the five official Olympics networks - NBC, MSNBC, CNBC, USA Network and NBC Sports – and we will track reporting on the anti-LGBT situation in Russia. Because Olympic events will air sporadically throughout the 17 day run of the Sochi Games, HRC will track all programming 24 hours a day and provide daily reports on the time devoted to covering the host country’s recently-passed “propaganda” law and the current situation for LGBT Russians. If you think we’ve missed a piece of coverage, please let us know in the comments below.  For more information on Russia and learn what you can do, visit HRC.org/Russia.

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