Berenstain Bears Speak Out about Chick-fil-A
July 31, 2012 by Dan Rafter, Associate Director of Communications
Chick-fil-A had to scramble to find new giveaways for their kids’ meals after the Jim Henson Company severed ties with the fast food chain over their anti-gay practices, and they now appear to be promoting the popular Berenstain Bear brand. And now, the Berenstain family is speaking out.
In a note on their website, the family says:
Our publisher, HarperCollins, is marketing several of their Berenstain Bears titles through a kids’ meal promotion at Chick-Fil-A scheduled for August. This program was in development for over a year. We were unaware of any controversy involving Chick-Fil-A until July 25th.
The Berenstain family does not at this time have control over whether this program proceeds or not. We hope those concerned about this issue will direct their comments toward HarperCollins and Chick-Fil-A.
After the Jim Henson Company parted ways with Chick-fil-A, some locations of the chain tried to frame the situation as a safety recall, according to signs posted in Chick-fil-A that quickly went viral.
If you haven’t already, check out and sign HRC’s Chick-fil-A pledge.
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