Barneys Launches Love Letter Campaign for Marriage Equality
July 24, 2012
Barneys New York’s “Perfect Pairs: Love Letter” campaign has some big name celebrity supporters out shopping to support marriage equality.
For one week in July and again in August, Barneys New York will donate 10 percent of sales from its new shoe floor in support of HRC and the continued fight for marriage equality nationwide.
Additionally, Barneys will donate $1 to HRC for every love letter submitted via Facebook between July 16 and August 3 and are offering one lucky winner a $5,000 gift card.
Marriage equality supporters including Debra Messing, Jenna Dewan, Aubrey Plaza and Audra McDonald took notice.
Barney’s New York joins a long list of esteemed designers and retailers including Marc Jacobs, Kenneth Cole, Macy’s, Levi's and Nike all committed to pushing equality and fashion forward.
May 23, 2013