Academy Award Winner Dustin Lance Black, who won Best Original Screenplay for the film Milk, wrote and directed a new ad for Coca-Cola in Latin America focusing on anti-bullying and young love.
The ad, titled, “The Text,” shows a group of young boys making hard choices about bullying, relationships and acceptance.
“For Coca-Cola to take a pro-diversity, pro-equality stance creates a lot of goodwill in the LGBT community,” Black, a longtime HRC supporter, told AdWeek. “It's heartwarming for the LGBT community to see that a global brand would embrace this community because, let's be honest, there are places in the world that know about Coca-Cola where it is still a death sentence to be gay.
The Coca-Cola Company received a 100 on HRC Foundation’s Corporate Equality Index (CEI), which is a national benchmarking tool on corporate policies and practices pertinent to LGBT employees. In the 2016 CEI, companies will also be scored on whether their non-discrimination policies protecting LGBT employees extend to their operations outside the United States.
As a national corporate sponsor of HRC, Coca-Cola has generously supported HRC’s work and has continually demonstrated a high level of commitment to equality.
HRC’s groundbreaking report, Growing Up LGBT in America, found that the deck is stacked against young people growing up LGBTQ in America. The impact of bullying in particular weighs heavily on our youth. In addition to experiencing cyber-bullying, LGBTQ youth nationwide are twice as likely as their peers to say they have been physically or verbally harassed and excluded by their peers.
Commercials and stories like these in the media are powerful tools to inspire acceptance and understanding for LGBTQ youth around the world.
For more information on the HRC Foundation’s anti-bullying work in elementary schools, visit www.welcomingschools.org.
To learn more about HRC's work around the world to support the international LGBT movement visit www.hrc.org/global.